Trusted by Kenvue, Johnson & Johnson, and Upwork
Web design systems that respect your visitors — and grow your business over time.
Start a project
Enterprise-level design. Studio-level attention.
WCAG 2.1 AA accessible
Bilingual: English & Spanish
Web design for local businesses ready to grow.
Custom WordPress sites built with studio-level attention to typography, performance, and brand story — designed to turn Grand Rapids visitors into customers.
ExploreAccessible web design built in from the start.
WCAG 2.1 AA compliance baked into every page — not bolted on with an overlay. Bilingual EN/ES available. The DOJ's April 2026 deadline is in effect.
ExploreBuilt around clarity, not complexity.
A different kind of design studio.
The typical agency model
Your feedback passes through account managers, rotates between designers, and loses clarity at every handoff.
You end up managing the agency.
The Public Thinking model
One senior designer handles strategy, design, and development. You always talk to the person doing the work.
You stay focused on your business.
Direct access to senior design.
No account managers.
No handoffs.
Every decision goes through the person doing the work.
One experienced designer handles your entire project from strategy through launch. You always talk to the person doing the work — not a project manager relaying messages.
Leo.T
Strategy + Design
+ Development
Full-stack design
under one roof
Systems, not just websites.
Designed to grow with your business.
We don’t build pages and walk away. Every project is a system — designed to serve your visitors clearly, require less maintenance over time, and scale as your business grows.
2%
The average website converts 2 in 100 visitors.
Poor UX, slow load, no clear path, most sites work against themselves.
100%
WCAG 2.1 AA compliance is standard on every build. Not an add-on. Not an afterthought.
(accessibility compliance built into every build)
Your site respects every visitor —
and that respect builds trust, engagement, and retention.
Thoughtful UX, clean code, and ethical design practices mean your site works for everyone — not just the majority. That inclusive approach consistently translates to better business outcomes.
Cross-industry experience.
Patterns recognized across sectors.
From healthcare compliance to restaurant menus to nonprofit donor systems — working across industries means we bring solutions from one context into another. Your competitors’ agencies can’t do that.
across industries.
Designing clarity
Selected work.
Las Morenas
Brand Identity + Web Design.
A complete brand and digital system for an authentic Mexican food brand — from visual identity to a WordPress site built for growth.
Case study
Teatro Hispano de Michigan
UX/UI + Bilingual WordPress System.
A responsive website for events, support, and community pathways in English and Spanish.
Case study
What it feels like to work together.
Testimonials
"...his work is immaculate, super professional, friendly, very responsive. He finished the job in a timely matter exactly when I needed it. He also was very helpful on the files. His skill level is advanced. He takes his time to make sure that you’re happy with every little detail. I will be using him moving forward..."
DGAF "Agavni"
Founder / Host / Commentator
"extremely patient understanding he listened to me and got everything I wanted and plus I highly recommend him and his team for your next project. He’s super talented detail, oriented and precise on instructions. Super happy with his work and talent. Thanks so much"
Founder
NDA Protected
Healthcare Platform
Ready to build something that lasts?
We take on a limited number of projects to give each one the attention it deserves.
Start a project
Limited availability each quarter.
Or write to us at leo@publicthinking.studio
Multiple industries.
One consistent standard.
From enterprise product teams to local startups, the studio brings the same level of strategic thinking and design craft to every project. That cross-industry experience means we recognize patterns others miss — and build solutions that work across contexts.
Investment.
Transparent scope. Honest pricing.
Every project is handled directly by a senior designer. No outsourcing, no handoffs. Services available individually or as complete builds.
Brand Strategy & Identity
The Foundation
Scope-based pricing
Pricing depends on the depth of strategy and scope of deliverables. From a focused visual identity to a full brand system with positioning, voice, and guidelines.
Discovery + brand audit
Positioning & competitive landscape
Visual identity (logo, palette, typography)
Brand voice & messaging framework
Brand guidelines document
Application templates (business card, social, email)
Brand Add-Ons
Extend your foundation
Photography Direction
Art direction for brand photography
Priced per project scope
Packaging Design
Product packaging & label systems
Priced per package
Brand Launch Strategy
Go-to-market rollout planning
Priced per campaign scope
🛠
Website Design & Development
The Build
Scope-based pricing
Pricing depends on project scope and complexity. From a focused single-page site to a full multi-page system.
Select projects may qualify for reduced studio rates.
Request a quote
Discovery + strategy session
Custom WordPress design (Elementor Pro)
Responsive development (mobile, tablet, desktop)
WCAG 2.1 AA accessibility compliance
On-page SEO setup + launch support
Training + recorded Owner's Manual tutorials
🚀
Growth Add-Ons
Extend your system
Signal Distribution
Google Ads setup & management
Priced per campaign scope
Social Templates
10 branded social media templates
Priced per package
Bilingual Integration
Spanish/English audience experience
Priced per project scope
Discuss your needs
Retainer plans for ongoing support.
The Vault
Maintenance
Your site stays up, fast, and secure.
Weekly Updates (Core/Plugin/Theme)
Daily Cloud Backups
24/7 Uptime & Security Monitoring
Monthly Health Report PDF
The Studio
Growth
Your site grows with you.
Everything in The Vault
Priority Lane: skip-the-line support
2 Hours/Month dedicated studio time
Landing pages, case studies, layout tweaks
The Lab
Full Partnership
We optimize the entire infrastructure.
Everything in The Vault & Studio
Quarterly Strategy Audit & analytics
SEO & Speed Optimization
Google Ads Management (optional bundle)
The studio.
Based in Grand Rapids, MI.
Public Thinking Studio — founded in 2022 with a clear premise: design should serve people, not manipulate them.
The studio specializes in WordPress-based systems that are accessible, performant, and built to grow with your business. Every project is handled directly by a senior designer with enterprise and startup experience — across healthcare, hospitality, e-commerce, and consumer brands.
Available in English and Spanish. 100% Job Success on Upwork.
Serving clients across Grand Rapids, Detroit, Chicago, the Midwest, and nationally.
Our clients.
Trusted by teams across healthcare, hospitality, and consumer brands.
More information.
Common questions, answered clearly.
Pricing depends on scope. Projects range from a focused single-page site to a full multi-page system with custom functionality. We’ll discuss your goals in a brief discovery call and provide a clear quote with no surprises. Select projects may qualify for reduced studio rates.
Yes. While the studio is based in Grand Rapids, Michigan, we work with clients across Detroit, Chicago, the Midwest, and nationally. All projects are managed remotely with clear communication and structured timelines.
WordPress powers over 40% of the web. It’s stable, flexible, and gives you full ownership of your content. We build with Elementor Pro, so you can make updates yourself without touching code — but we also custom-code when the project requires it.
Every project is handled directly by a senior designer — not passed to a junior team. We build systems, not just pages: accessible, SEO-ready, and designed to grow with your business. We don’t use dark patterns or manipulative design tactics.
Yes. Monthly retainers cover updates, security monitoring, performance optimization, and design refinements. Your site stays current without you having to manage it.
Absolutely. The studio is fully bilingual in English and Spanish. We build bilingual websites, translate content, and ensure the experience is culturally appropriate — not just a machine translation pass.
Yes. Accessibility is built into every build, not treated as an add-on. We design and develop with WCAG 2.1 AA standards in mind so your site is clearer, easier to use, and more inclusive for every visitor.
Yes. We can improve an existing WordPress site through redesign, restructuring, accessibility upgrades, performance improvements, and clearer messaging without forcing a full rebuild when one is not necessary.Accordion Content
Yes. Every website project includes on-page SEO setup and launch support. We build with clear structure, strong hierarchy, accessible content, and technical best practices that support long-term search visibility.
Yes. Public Thinking Studio is based in Grand Rapids, Michigan and works with both local businesses and clients across the Midwest and the United States.
Yes. Ongoing support is available through monthly retainers covering updates, backups, monitoring, performance work, and design refinements.
Let's build something worth keeping.
Limited availability. We take on projects we believe in.
Trusted by Kenvue, Johnson & Johnson, and Airbnb.
Based in Grand Rapids, MI — serving clients nationwide.
Start a project
Limited availability each quarter.
Or write to us at leo@publicthinking.studio